Pageviews are Obsolete

For quite some time I’ve thought Pageviews were a mostly useless number to be tracking for any web site. This was very clear at MSDN, where such stats are tracked very carefully… spreadsheets are created… charts are made… and yet, none of us really believed in the Pageview #s. Instead we used to focus more on unique visitors or an odd calculated value we called unique page views (not everyone’s definition of that # is the same, but suffice it to say that is an attempt to more accurately represent real site visits by real people).

RSS is one reason why PageViews are useless, site design considerations are another (if high page views are a goal, then reducing the # of clicks for a user to get from your home page to an article becomes a bad thing… when it should a wonderful thing).

I found a great article today, via Alex Barnett’s links, on this exact topic.

Author: Duncan Mackenzie

I'm the Developer Lead for the Channel 9 team, formerly worked on MSDN as a developer, content strategist and author.

One thought on “Pageviews are Obsolete”

  1. Let’s see if I can comment from IE, as FF doesn’t seem to work (dang Microsofties! It’s a conspiracy!)

    Of course, agreed on PageViews. After all, the easiest way of upping your page views is to spread content across multiple pages *cough* *cough*. The content is no more useful — in fact I’d argue it’s less useful — but “The numbers look better.” Sadly, PVs are the numbers marketers know, and until there is agreement on something better, the world won’t change.

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